COLOR OF THE YEAR 2023: Viva Magenta

Pantone Color Institute has determined the color of 2023 as Viva Magenta.

Pantone Color Institute announces the trend color of the next year in December every year , Viva Magenta color, roots from the red family and a new power. defined as a shadow that is the expression of the signal. Pantone also described the color of 2023 as a bold, humorous and all-encompassing color that enjoys pure happiness, is not afraid to experiment and expresses itself without restraint.

"In this age of technology, we are trying to be inspired by nature and what is real" says Eiseman, Viva Magenta comes from the red family and is one of the most valuable dyes belonging to the natural dye family, as well as one of the strongest and brightest dyes in the world. It's inspired by one of the cochineal reds" The Colors of 2023. It's time to discover the color of the year 2023 !